I have just created a twitter identity for one of our holiday lets, SeaBreeze at Camber Sands, East Sussex. You can view/follow at SeaBreezeCamber

With holiday lets you can appeal to a global audience, which is why the web, being unrestricted by geography, is such an effective market place for these types of lettings.

Here are some other strategies that we have implemented for harnessing the power of the web for holiday let marketing, whether in the U.K. or abroad:

Create a Twitter identity and build up a following.

Create a blog about your holiday let, things to do in the area, days out, events, fine dining in the area, children's activities etc. Ask your guests to contribute stories to the blog and recommend the best restaurants and local attractions. Interview your guests about their holiday (for content).

Finding guests (using Twitter, blogging, leveraging other people's networks and marketplaces)

Marketing (make a video tour of your property and upload it to YouTube. Link from your blog, website, Twitter).

Testimonials - get people to write testimonials on your blog or website. Note:  Only 14% of people trust adverts, but 78% trust peer or community recommendations.

Create a Facebook identity.

Sell last minute availability on ebay.

Tweet late availability offers on Twitter.

Collect guests Twitter handles to keep connected with them.

Create a badge (widget) that other people can place on their social networking profiles to link back to your site.

Put "Follow Me on Twitter" , "Follow Me on Facebook" buttons on your website and blog.

There is some great information here which is applicable to setting up and running successful holiday lets that stand out from the crowd.

Join the discussion on this marketing topic on my Property Tribes forum here.

If you would like to have a better understanding of the power of social networking to help connect with a global audience, please watch an incredible video here.