Dear Fellow Investors...

Nick and Vanessa of 4 Walls here ...

In December last year, we recognised what was happening in the U.K. property market. We had previously been focussing on 3/4/5 bed houses in single occupancy with a few in multi-let format. However, we realised that we needed a new strategy to generate cash flow so we started researching holiday lets on the South Coast.

In today's video broadcast, following a successful six months marketing campaign for our holiday let "SeaBreeze" , Nick talks about the niche marketing of holiday lets to achieve year round occupancy - click here.

Nick Tadd on niche marketing strategies for Holiday Lets... from nick tadd on Vimeo.

These strategies can be used in other types of letting properties, including single occupancy, multi-let, overseas holiday homes etc.

With the credit crunch biting and the Euro making things very expensive across the Channel, we realised that a lot of people would choose to holiday in the U.K. rather than going abroad. Magazines like "Coast" have also been at the forefront of a renaissance in the great British seaside holiday.

We looked to invest in a destination with year round appeal, and, after much research, finally purchased a two bedroom holiday cottage at Camber Sands, East Sussex. This delightful resort is situated only 90 minutes drive from central London, making it perfect for Londoners seeking a long weekend break.

You can view our cottage SeaBreeze here:

Click here - for our ecademy market place listing

We have enjoyed 100% occupancy during June, July, and August and have been making £1100.00 NET cash flow on average. We already have a two long weekend bookings in September which easily covers the mortgage payment.

We will be featured in October's edition of "Coast" magazine (on sale 15th September) in a coastpromotion about Camber Sands as a year round destination which should help raise awareness and lead to further Autumn/Winter bookings.

We also believe in "coastal appreciation" i.e. that property on the coast will always achieve a premium and is less likely to be affected by price drops. This is because it is supported by the wealthy second home market and wealthy people are less likely to be affected by a recession than low wage earners. Most of the houses on our Camber Sands development were purchased for cash by wealthy Londoners.

In fact, in everything we do we cater to the upper end of the market, as we believe it is more recession-proof than the lower end!

Eight months after we started this strategy, we came across the following supporting evidence:

Buy-to-let investors looking at UK holiday homes
Posted on Houseladder: 30 Jul 2008 13:31:17 GMT

"There are an increasing number of buy-to-let investors who are hoping to put money into a holiday home in the UK, according to new research.

The Property Investor Show has found that 20 per cent of investors want to purchase holiday homes in the UK to rent out to cash-strapped holidaymakers.

According to the show, the credit crunch is forcing the general public to stay in the British Isles for their holiday and this is driving demand for rental properties.

Properties on the south-east coast of England are the most popular with 32 per cent of investors searching for investments in Ramsgate, Margate and Eastbourne.

Commenting on the move to holiday rental homes, Nick Clark from Homebuyer Events said: "With more people switching to holidaying in the UK, the market for holiday homes is looking good, as investors take advantage of above average rental yields.

The programme makers commented that holiday homes are set to experience "solid capital growth" and rental yields as high as ten per cent in certain areas of the country."

We do like to be beside the seaside
Posted on The Move Channel: Wednesday, August 20, 2008

Properties on the seafront are unlikely to be harmed by the credit crunch as owners tend not to need to borrow.

A great view can increase the price of a property by as much as 30%. Living by the seaside is a common dream, and property prices in coastal towns reflect that popularity.

According to the Halifax, the average property price in 24 seaside towns was at least 20% higher than the county average last year, and these towns are expected toremain largely unaffected by the credit crunch.

The buildings society also found that over the longer term there were 18 coastal towns that saw increases in price of over 100% between 2002 and 2007.

This is because buyers of seaside properties in the UK tend to be older and wealthier than others so do not need to borrow large amounts of money to fund the purchase.

Andy Smith, Managing Director of 1st Property Investment, said that those who buy property on the seafront make their purchases principally for lifestyle reasons.

"They don't rely on mortgages, these places are driven by people who buy because they choose to, it's not something they have to do," added Mr Smith.

The South Downs area of England is proving a big draw, with the seaside town of Eastbourne being the most sought after town in the UK in May, according to the latest monthly search figures from property website PropertyFinder.com.

Brighton was at number 13 in the country, and other south coast towns such as Southampton and Bournemouth were also in the top fifteen.

"Eastbourne appeals to the retirement community who are relatively unaffected by the mortgage freeze as older buyers tend not to need to borrow," said Nicholas Leeming, director of PropertyFinder.com.

"Eastbourne is also well within commuting distance to London and appeals to younger families seeking a seaside location but wanting a London income," he added.

The news follows an earlier release from the organisation which finds Brits are willing to pay substantially more for seaside property when compared to urban areas."

So, if you are interested in generating cash flow (which you should be!), then finding a year round U.K. holiday let may be of interest to you.

E-mail me at nick.tadd@4wallsandaceiling.com to find out more or to get in touch.

For property intelligence and strategies, including U.K. holiday lets, please register at www.4wallsandaceiling.com.

Delegates who regularly attend our networking events are benefiting from these strategies. It's always important to learn from the experience of someone who is successfully implementing what they are talking about.

At our next networking event on Sunday 21st September in Milton Keynes, Vanessa Warwick and Michelle McDines will be doing a presentation entitled "Harnessing the power of social and business networking to progress your property business". We will be showing how Web 2.0 is changing the way people use the internet, and how this can benefit you.

So, network for success by registering your seat at our next event on Sunday 21st September 2008 in Milton Keynes.

Just email registration@4wallsandaceiling.com.

When you attend educational and networking events, you are investing in yourself and your future!

We look forward to seeing you there and sharing our passion for property with you and supporting you in realising YOUR dreams!

To your success!

Kind regards,
Nick

Please stay tuned for our next video broadcast which is going to be all about marketing overseas holiday lets. This will be coming to you from sunny Cyprus!

P.S. We would like to recommend a new property forum called "Love Property". You can join at www.loveproperty.org. It's a small but growing community of investors sharing their experiences. Join us as friends on there and share your views!

"The ability to discipline yourself to delay gratification in the short term in order to enjoy greater rewards in the long term is the indispensible pre-requisite for success".
- Brian Tracy