NEW TRAINING COURSE: Get a flying start to harnessing the power of social media in your business.
Don’t know your Tweets from your Facebook?
You’re aware that 15% of all global internet traffic is attributed to social media but you have no idea what all those people are doing or talking about?
You know more people are communicating via social media than e-mail, but you don’t know how or why?
You thought that Facebook was for kids but you’ve just heard that Barack Obama is on there.
You could not see the relevance of having a blog but you’ve just heard that a supermarket “check out girl” has had her blogs published as a book which has now sold over 100,000 copies.
Feel like there's a big party going on and you're sitting on the sidelines?
Lightbulb moment! You need to get started with Social media.
We guarantee that a year from now you'll be glad you started today!
But what exactly is social media?
This is what what Wikipedia has to say …
"Social media is information content created by people using highly accessible and scalable publishing technologies. It is intended to facilitate communications, influence interaction between peers and with public audiences. This is typically done via the Internet and mobile communications networks. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).
Social media are distinct from industrial media, such as newspapers, television, and film. While social media are relatively cheap tools that enable anyone (even private individuals) to publish or access information, industrial media generally require significant financial capital to publish information."
Need some help making sense of all of this? If the answer is "yes", then carry on reading.
You need our new Social Media training course:
Duration: One day course
Suitable for: This course has been designed specifically for the small to medium sized business owner to get to grips with social media for marketing, PR, and business exposure. It will also suit PR professionals, marketing professionals, e-commerce professionals, journalists, academics, brand managers, and any other business professional who is interested in understanding new ways of communicating and spreading messages.
Objectives:
Understanding why old methods of marketing are becoming defunct.
Understanding that the web is free to use with billions of potential customers who can be reached through social media.
To understand the role of social media/bookmarking in marketing, on-line visibility, awareness, reputation, branding, building meaningful business relationships, and building trust on-line.
Understanding where your customer can be found in the on-line world.
Understanding the value of “contribution currency” and how to participate in networks to achieve maximum exposure of your message.
Gain practical knowledge of the best platforms and web tools to use for your particular business and how to use them.
How to leverage time spent on social media activities.
How to monitor your results on social media, using feedback loops to fine-tune your social media campaigns.
You will learn:
How Barack Obama became the first high profile exponent of social media and how it contributed to his successful Presidential campaign.
Why social media is vital for businesses or individuals in terms of on-line visibility, reputation, and how it allows you to reach niche markets and customers.
The importance of “contribution currency” on-line and how you can become an “expert” or “leader”.
How to “release” yourself and/or your business on-line and the importance of communicating authentically and consistently.
Which social media platforms are relevant to your business and how to set them up and use them.
The importance and power of “permission marketing”.
Why there is growth in transparency, why “Google never forgets” and what this means to your business.
The impact of having a long “tail”. How and why you need to start now to build a long “tail” of content about your business on-line. (Using tools such as blogs, micro blogs, forums, video, clippings, news book marking etc).
How to embrace random connections.
How to understand the distinction between “network” and “contacts” and how to farm them for business.
YOU WILL WALK AWAY FROM THIS COURSE WITH "THE BIG 7" SOCIAL MEDIA SITES SET UP, FUNCTIONING AND READY TO GO!
Course synopsis:
Introduction to the course:
What are we going to cover today?
What brings you here and what do you want to achieve from today?
Introduction to social media:
Case studies of social media successes: Barack Obama, Burger King, the author Anna Sam.
The three C’s of social media success: conversation, community, conversion.
How and why you need to build a long tail on Google (online CV).
The importance of understanding that “Google never forgets”.
Creating your brand on the web
Getting started in social media (practical):
Understanding the vastness of the social media landscape.
Introduction to the top ten social media sites and why and how you need to use them.
Setting up your profiles on these sites, including social networks, business networks, video, photographs, blogging, micro-blogging, clipping, online business cards etc.
Interlinking these sites to spread your messages.
How to generate authentic content and find your niche expertise.
Using “permission marketing” to generate sales.
Representing yourself on-line in a consistent and authentic fashion to build your personal on-line brand.
Please note: this is a “hands on” and practical course and you will be required to bring your lap top. You will be setting up your own profiles and social media platforms and starting to use them on the training day.
You will also be sent some homework in advance to prepare for the course.
After the course, you will have FREE access to nicktadd.ning.com Learning forum for support and to remain connected with other delegates.
Why ignoring social media could be the worst business decision you ever made!
People now communicate more regularly via social networks than they do by email.
Social networking is not just for teenagers.
In 2008, 35 - 49 year olds represented the biggest growth segment for the social networking sector. Some people are choosing to ignore Social Media as they think it is "just for kids". It isn't. Don't make the same mistake in your business.People spend more time in social networks when they're online.
Nielsen Research noted that, here in the UK, one in every six minutes online, was being spent in, or on, the social networking websites making them stand out clearly as the places where more and more people are choosing to connect.
Social Media can build a community around your business.
Don't make the mistake either of thinking that you need to be a corporate to build a community around your business using Social Media. It works brilliantly for small businesses too.
Despite the recession, most marketers are increasing their spend on Social Media
Some mind-blowing statistics:
The time it has taken different products or services to reach a market audience of 50 million is as follows:
Radio 38 years
TV 13 years
Internet 4 years
iPod 3 years
Facebook 2 years and growing at the rate of 1 million per day!
THAT is why you need social media and you need our training course. Reach a global market of millions of people using free resources and organic content!
Start Today ... Social media starter package.
ONLY £350 + VAT
Price includes:
Refreshments
Lunch
Course notes
Internet Connection
FREE follow-up and support on the forum
On purchase, you will be emailed some homework which prepares you for the course, and will enable you to walk away from the course with the BIG 7 platforms up and running and a social media strategy in place specific to your business.
Next event date:
24th June at the Holiday Inn, Egerton Road, Guildford. Only a few places left
From 8.30 to 18.00.
Please note: As this is very "hands on", intensive training day with lots of personal attention, we have to limit the numbers to a maximum of 12 people per course.
On purchase you will receive an e-book including some homework, this will allow you to start the training day with ease and "hit the ground running".
There are some useful tips in the book as well.
Video Burst: Record your own video for your web-site and social media platforms.
Successful implementation of "social media" is the interaction between people on the web using technology as a conduit.
One of the best tools at your disposal for this is video.
Video is an extremely powerful marketing tool to spread your message globally.It can be used in many different scenarios to:
Engage your customers (more than the written word)
Connect with them at a deeper level
Create interest in your products and services
Make you stand out from the crowd
Gain credibility in your field of expertise
Personalise and give personality to your marketing messages
Help build your personal brand on-line.
Some instances where we have used video very successfully ourselves:
Intro video to our ecademy profile
Video “postcards” on particular subjects
Video “breaking news” bursts
Embedded into email broadcasts/newletters
Personal intro message on our website
Video press release (which can be distributed via various platforms).
Part of our social media campaigns
Very often, the same video can be used on a number of different platforms to increase visibility, awareness, and give more personal and engaging content to your marketing efforts, which in turn helps build your personal brand on-line.
People are choosing how they receive information, and the long sales letter with red writing, capitals, and highlighted text is becoming defunct.What can be more powerful than people actually being able to see you speaking?They connect with you on a much deeper level through observing your appearance, the way you speak, your body language, the value you give through your presentation and the way you present your opportunity.A video with a high production value can give you instant credibility and speaks volumes about you as a professional in your chosen field of expertise.You can share your passion easily and naturally through a video message.
However, a lot of people shy away from using video because they believe it is expensive, complicated, or they don’t understand how to produce a good quality video.
Introducing Video Burst:the cost-effective and easy way to create a quality video message for your business.
Being from a TV background, (Vanessa as a Producer/Director and Nick as a BBC trained cameraman), we recognised the importance of creating a quality video. Posting a “home movie” style video on YouTube simply doesn’t cut it in our book.
The idea was inspired from when we had the privilege of working with Madonna.A few years ago, Vanessa was asked to produce and direct a “Video Junket” for the launch of Madonna’s new children’s book.This involved Vanessa setting up and directing a camera to record interviews with Madonna by international journalists.Each journalist used the same camera set up and was allocated a half hour slot to interview Madonna.This was an efficient and cost-effective way for everyone to get time with Madonna and it also allowed Madonna’s management to ensure the quality of the pictures and sound that were being recorded.They were in essence managing her “TV brand” and great emphasis was placed on the lighting to ensure that Madonna looked her best.
This is the same format we will be adopting for our “Video Burst” recordings.
We invite you to book a slot to record your video message, whatever you choose that to be.
You will have ten minutes “media coaching” beforehand with Vanessa to help you present your video to the best possible standard.Vanessa was a TV Presenter for eight years on MTV, and also a media coach for such artists as Ricky Martin and Dido, and she will share her tips with you gleaned from that experience to help you present your video to the best of your ability.
You will then have camera time with Nick to record your video message.This will be filmed in HD and widescreen with professional quality lighting and audio.
Following the recording of your “Video Burst”, you will be emailed a file of your video and an embed code, to embed it into websites, blogs etc.
All you need to do is book your “Video Burst”, then your time slot, prepare your message, and then turn up on the day to record it.
Introductory offer:
The cost for a 5 minute Video Burst is ONLY £99.00 ex VAT.
You will end up with a video that is shot in HD widescreen using professional lighting and wireless sound.
You can book more than one slot if you want to record additional messages.For instance, you could record a series of video blogs to broadcast.
The benefits of using our “Video Burst” are:
You use our professional equipment.
You get to record a broadcast quality video at an inexpensive price.
You end up with a video that you can use again and again.
Our next "Video Burst" recording day is Friday 27th March at the Holiday Inn, Guildford, Click here for aMAP
Book your “Video Burst” now!
ONLY £99.00 ex VAT
On purchase you will receive an e-book on what to do next, and how to use your video effectively.
Welcome to an efficient, systematic, and proven approach to managing your time as an investor... Introducing the comprehensive "Investor's Kit" ...
Stop wasting time on deals that don't work and start managing your time efficiently. Your property business needs this kit.
Investors get hung up that property is all about money. That’s true. However, it’s only part of the story! Successful property investing is also about managing your time efficiently. We can all access more money if we need to, but none of us has more time. Once it’s gone, it’s gone. So, a successful investor needs to manage their time very effectively. That’s why we came up with this Investor’s Kit. It was developed from our combined experience of over ten years investing. With this kit, you will never have to say "I wish I had a .... ", because the kit contains it all.
It’s got everything you need to manage your business on a professional level, and mitigate the time it takes you to do so.
This kit is born out of five years of our experience and it contains every document you might need in the future. It also contains our “stack and track” software for you to see at a glance how your investments are performing. In other words, see deals by the numbers and stop wasting time on deals that do not work.
Remember: the numbers never lie.
Only £39.95
"Making Money While The Sun Shines" - A Guide to Property Investment in Cyprus E-book
This guide is a must-have for anyone thinking of investing in property in Cyprus, or indeed of retiring or living there permanently.
So if you are buying property in Cyprus, you NEED to buy this book.
Testimonial:- I wanted to invest in Cyprus but was not sure of what to expect. This book has made it quite clear what I was stepping into, therefore, I now have a property in Cyprus that is doing well. Thanks 4walls. Alicia Moore, Godalming
It makes sense to get the right advice from the right source, someone who is actually successfully doing what you are interested in doing. Therefore, we believe it is vital to point out that this book has been written by people actively investing in Cyprus themselves, and achieving results. At the end of the book, we present “Cyprus – An Investor’s True Story” to inspire you to move forwards with your property ambitions on this beautiful island.
Subjects covered include where to invest in Cyprus, what you should look for in an investment property, the financial and legal aspects of purchasing in Cyprus, and information on health care, shopping, banking, transportation etc.
We hope you will enjoy this book and get some real value from it. The writers are very excited about the unique window of opportunity represented by investing in Cyprus in 2007, and, after extensive research have identified the best property hotspot on the island. This is revealed in the book and will help you find your ideal property investment with maximum rental appeal and maximum capital growth.
This book consists of 31 A4 pages packed full of information and featuring beautiful photographs taken by one of the authors.
By Nick Tadd/ Vanessa Warwick/ Yvonne Alston 4Wallsandaceiling.com
